Final Self-Assessment

A Final Review

Dear dancers and L&L readers,

I’ve been writing this blog since mid-January and it has been a wonderful learning experience for me. I hope you’ve learned a few things too from reading my blog. Now that it’s March and winter quarter is wrapping up at Cal Poly, Lashes and Leotards will either fade into my memory along with my other winter quarter classes, or I will continue producing content for the page. So I think it’s a good time to take a look back at the past nine weeks and evaluate my work as a blogger.

Since Lashes and Leotards launched, I’ve worked diligently to create a brand. The same day my blog went live, so did the Lashes and Leotards Facebook page and Twitter account. I wanted to give this blog a life of its own and clearly define what it was about.

In retrospect, I could have used Twitter more effectively by tweeting more often, following more people, and working harder to generate a Twitter following.

Facebook was the key ingredient in making this blog successful. I can easily say that I owe a majority of the visits to my blog to the Facebook page.

Coming up with plenty of tags each week was important for driving pay-per-click views. I hope people who don’t know me or know about my blog, were able to find it through a search engine entry that then led them to my page. I’ve had about 1,700 hits; it’s extremely gratifying to know that people are taking time to navigate to my site to read my content.

I have not yet decided if I will continue writing content for Lashes and Leotards. I might change its focus to being a little more personal, although I’d like for it to continue being informational and not entirely in a narrative form.

In order to make the blog financially viable, I’d like to have some dance-related advertisements on my page, whether they were for dance supply stores, dance academies, summer intensives, or shows.

One of my peers and good friends, Taylor Crump, gave me some much-appreciated feedback about my blog.

Crump told me she liked the overall quality of my photos and how they were incorporated into my posts.

She also took note of the experienced dancers and experts I used for sources and how they established my credibility as a journalist.

One of Crump’s favorite things about my blog is the “Why Do You Dance?” page. She said it was “a cool way for followers to get involved and to get feedback as well.” I admit that I have not updated this page as regularly as I should, but I promise to post all of my sources’ responses to that question in the very near future.

Crump said she liked the format of my stories and how I used pull quotes to highlight the most important points of a story.

“Your stories sometimes were actually stories rather than “how-to” posts, which was refreshing and fun to read,” Crump said. “Finally, I’m obsessed with your header pictures and the phrase, ‘a blog for bunheads and dancers everywhere.’ So cute and so appropriate for your blog!”

Be sure to check out Taylor Crump’s amazing fitness blog, TLC Your Body.

In conclusion, I am proud to add this blog to my resume and repertoire of work as a journalist. I hope future employers will see how I was able to identify a niche audience and provide it with interesting and relevant content.

I am so happy that I chose to write a dance blog. It was an ideal niche for me to cover and I’ve learned volumes that I can apply to my own dancing. This blog was a significant catalyst in making my decision to minor in dance. Perhaps I’ll work for Pointe Magazine, Dance Spirit Magazine, or as a dance critic one day, combining my two loves, dance and journalism.

As always…love and juicy pliés,

Christina

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